文档介绍：The Hidden Dragons
Ming Zeng; Peter J. Williamson
Insead; Insead
4,290 words
1 October 2003
Harvard Business Review
92
0017-8012
English
Copyright (c) 2003 by the President and Fellows of Harvard College. All rights reserved.
Ask any global manager, and he’ll wax eloquent about how Red China has transformed itself over the past 25 years into a latter-day Middle Kingdom, a business realm closer to heaven than earth. China is the fastest-growing market on the , after all. Between 1978 and 2002, the country’s GDP grew by % annually—three times faster than the American economy did—and its per capita e more than quadrupled from $231 to $940 a year. With a population of billion, China has the most consumers in the world, too, and pany wants a piece of the action. Many multinational corporations entered the country in the decades after 1978, when munist government started to raise the bamboo curtain, and since China joined the World anization in December 2001, many more have swarmed into a market whose potential defies imagination.
Still, most multinationals are myopic about China. Carried away by the number of potential customers and the workforce’s low wages, they’ve been focused on setting up manufacturing facilities or selling products there, or both. They’ve ignored an important development: the emergence of panies as powerful rivals—not only within China