文档介绍：甜
品
店
策
划
案
制作人:潘英剑
目录
一、企业描述··················································3
二、市场分析
(一)目标顾客分析······················································3
(二)目标市场分析·····················································4
(三)顾客需求分析·····················································5
(四)价格定位分析······················································5
(五)分析总结·························································6
三、竞争分析
(一)行业竞争者·······················································7
(二)消费者···························································10
(三)替代者·····················&#