文档介绍：Strategic Management in Action
2
The Context of Managing
Strategically
Learning Objectives
1. petitive advantage.
2. Describe the different perspectives on ways to petitive advantage.
3. Explain what anizational resources unique.
4. Discuss the concept of transitory (temporary) competitive advantage.
5. Describe the driving forces of the “new” business environment.
6. Explain the implications of the “new” business environment.
(continued on next slide)
Learning Objectives
7. Discuss the critical ess factors for the “new” business environment.
8. Differentiate anizational vision and mission.
9. Describe the concept of a world-anization.
10. Discuss how corporate social responsibility and ethics affect strategic management.
11. anizational learning.
12. Describe the characteristics of a anization.
MANAGING STRATEGICALLY & COMPETITIVE ADVANTAGE
Managing Strategically
Make decisions and implement strategies
that develop and petitive advantage
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Recognize impact of dynamic external factors
Capitalize anizational resources and capabilities
MANAGING STRATEGICALLY & COMPETITIVE ADVANTAGE
Competitive Advantage
(petitive edge)
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Sets anization apart
Having something petitors don't
Doing something better than anizations
Doing something that others can't
Necessary for long-term ess and survival
MANAGING STRATEGICALLY & COMPETITIVE ADVANTAGE
Table 2-parison of I/O, Resource-Based, & Guerilla Views petitive Advantage
I/O View Resource-Based View Guerilla View
Competitive Positioning Possessing unique Temporary
Advantage in anizational assets
Determinants Characteristics Type, amount, Ability to change and
of of industry; and nature of radically surprise
Profitability firm’s position firm’s petitors with
within industry strategic actions
Focus of Analysis External Internal External and internal
petition Resources— Continual, radical, and
petencies chaotic conditions
Strategic Choosing Developing Rapidly and repeatedly
Choi