文档介绍：China Retail Market Development
Objectives
2004 Retail Census Findings
Does Retail universe continue to expand?
How big is our key channel (modern trade) as of today?
Any changes to position of modern trade outlet?
Retail Development As of 2004 Retail Market Study (Census)
China Retail Market Dynamics
China experienced strong economic growth in 2004 vs. 2003;
GDP climbed %
Retail Sales grew by %
Retail & Consumer Price indices grew at % & % respectively
China fully opened up its retail market on Dec 11th, 2004 in line with the mitments
vigorous development will continue across 2005
China Market - Summary
China’s key economic indicators provide a favorable outlook for the overall market development, however…
Despite strong growth in these indicators there are more significant challenges for the retail market
Modern Trade continues to grow > 30% in terms of store count, far greater than the growth in retail sales
This has resulted in further downward pressure parable store sales
petition has & will continue to increase pressure on retailer and manufacturer margins
Implication to Retailers: Now, more than ever it is essential to understand your positioning in the market
To do so means knowing your shoppers needs better than petitors today
Furthermore, to keep abreast of their evolving needs is now not ‘nice to know’ it is ‘ESSENTIAL TO KNOW’
Implication to Manufacturers: High pressure for sales team to catch up with rapid outlet expansion
2004 ACNielsen Retail Market Study (Census)
The 9th national study
Covered over 1 million FMCG outlets in 165 cities & 236 towns in China (villages excluded)
400+ sample points selected out of 20000+ cities & towns based on stratified, disproportionate, systematic, random method.
Estimate the size, structure and sales turnover in the universe of outlets
2004 ACNielsen Retail Market Study Key Findings
Transformation from Traditional Trade to Modern Trade continuous
Continuous strong double-digit growth seen