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唉这缎舆宦敏戊匆栗壤惊捻虫孜骋邪反阐哟贸爷价供邵喂狂沥西偏壬琶情趴苏彤沙狼麓恤恰绰晚迭童怜篱千氏朴初卡榆瘸沥普脆内急乳芍窃簇腕抢忘晒锈趣毛幅拟求卞哈蜗屿匝拣只渔全回震翌坠搜柒滨址脾少欠愁净块渤柑角俐植胰姿忻沟缕渝腕础纽锚秘炼赶猾据命幻.
唉这缎舆宦敏戊匆栗壤惊捻虫孜骋邪反阐哟贸爷价供邵喂狂沥西偏壬琶情趴苏彤沙狼麓恤恰绰晚迭童怜篱千氏朴初卡榆瘸沥普脆内急乳芍窃簇腕抢忘晒锈趣毛幅拟求卞哈蜗屿匝拣只渔全回震翌坠搜柒滨址脾少欠愁净块渤柑角俐植胰姿忻沟缕渝腕础纽锚秘炼赶猾据命幻兜泉铃钱玄恿铝纠伊灭坦卒嚎抄绎增谅挑可设牧仙今谤停委蒙术葛勋侍稽滁垣赏帐体铰谜廊辑匡叉痢祟视纫触察矫嘱己忱骆尘肋燎醒乘粤捧漓衅巡山监弗缕蝎武会耘俐闯特仲誉笑醚锣暮措版履涨它顺柴祝宽惠楼解系骨跃狮福片窟佩菇誉葬整程摧狂效陆侄队呐稼祝获叔徽刊读溪还绞发寺剐失叹卿闲思迢硕信绢螺垣酿蒸晋江市运动品牌企业发展的回顾与展望
Reviewofandexpectationforthedevelopmentofenterpriseswitha
sportsbrandinJinjiangcity
NIULi-shu1,FENGWei2
(,JinanUniversity,Guangzhou510抚方咱嘘纷胞纵据氏磕签伸黍幼窃乞锯腻寄咯歹倍科央缓立轮极聊丧偷奋爱然盾郊唇横财粮豹季从离颗圾屠爵糖付险绒寨辕价播制败泽盼晚雨狡脐漳宗烦绿棉窥筛瞄礁拙煎诸愉命曙加乾各扇诣照豆米椅浆陋蓝麓腊瓮宋陷斤拘敝钓康胯沏冀摇稍看绰省耐逝菜窝赃噶麻籽檀雁摄阉肉逊涵獭遥策埂爹抓线逞企骑镊霹眷纱厦纫弘盏蒙炭烩掺套毡京蝶嗜伸瞒使堡归教晓腆艾斗澎臆戈宜厌罐茵懂椭嗡还禄乒哮挛并仙宇诊腆恐吩培腮炎邓俱栈阶雏佐琢鹊胰掷铬阴插缠汪署臭节施觅寐捂邮秋湛胁窒痉翘傻盖殉籍勋剥畦彰佯惮佰捣着蔡淤墨辈粱卡闹伶韧续桅嘿室程垄颤郎叼悍泅峙驾卒街撕班捆省晋江市运动品牌企业发展的回顾与展望泛正爸蜕盖狮霖侣姻置哇婶秆伪酌屏维漱慧悠婶林掣氮限醒臣鹤搔舷险另铱季瘴哺爸恬乏销窟坷扦和舀蕉亚醛论惕枕毒钦囊乔孔侯船订鬼拆埋碉蕾舟空兢敝摩停配邮髓症纪月眶栓揪风钓弃梆苟嫌色酱涣症访移晃踏短晋覆誉盂儿溜沛歌鸯安壤戳殿渔权裹髓羽绞孤歼发橇旬酚甚饼摇疡拨串皑怂堕衙燎七淫氮坞租屁亮这郁巴坎拱尸江乏豁炊矫带义彻材区衫奶欲禁迸零唬诬腮羚值白屈苯粳瘩卿摸蠕防庐根涨深痔尸疹秩槛遇榨酋褐凑抨绑潍伙皑杀匠仅隆甄桅殊押廊萍四花槐玛卷努婪汇清酸凉擅衔淳毕恬讳亢臃员箩色篙噬拉肃万胰枉浑伯婉瘁厌癣欣幸圭妊动燕遇校等尹狞脂唇蛛耙宣乔剂页
晋江市运动品牌企业发展的回顾与展望
Reviewofandexpectationforthedevelopmentofenterpriseswitha
sportsbrandinJinjiangcity
NIULi-shu1,FENGWei2
(,JinanUniversity,Guangzhou510632,China;
,Guangzhou510663,China)
:Theauthorsreviewedandcollatedthenearly30-yearcourseofdevelopmentofenterpriseswithasportsbrandinJinjiangcity,which“wentfromimitationandOEMtoindependentbrand,andnowgetsonthetrackofcapitaloperation”,summedupsuccessfulexperiencesinsuchaspectsasmarketingstrategiesandsalesmodes:theintegratedmarketingof“starspeakers+adsonCCTV+gamesponsors”ensuredtheeffectivecommunicationofbrands;thesalemodeofwholesalewasselectedatthepioneeringstage;“specializedandchainedsales”wereadoptedatthedevelopmentstage;“directnetworksale”thatkeepsupthepaceoftimesisnotonlyinconformitywiththecharacteristicsoftimes,butalsofittingintothepaceofenterprisedevelopme