文档介绍：DANONE MERCADOR 3-year Strategy Planning
Apr 10, 2004
CONFIDENTIAL
Infinity SJTU
0
EXECUTIVE SUMMARY
Strategy Analysis
Strategic Decisions & Action Plans
Workstream Timeline
Summary & Next Step
1
EXECUTIVE SUMMARY
Strategy Analysis
5 Forces
PEST
SWOT
BCG Matrix
Our Strategic decisions and Action Plans
Workstream Timeline
Summary & Next Step
2
5 FORCES AND PEST ANALYSIS
5 Forces
PEST
-Competitors
-Suppliers
-Technology
-Satisfaction of
stakeholders
- Competitiveness
- Innovation
- Positive relationship with stakeholders
Key ess Factors
3
EXECUTIVE SUMMARY
Strategy Analysis
5 Forces
PEST
SWOT
BCG Matrix
Our Strategic decisions and Action Plan
Workstream Timeline
Summary & Next Step
4
SWOT Analysis
High
Low
Source: Team Analysis
Opportunity
Market growth
-Cream desserts
-Yogurt
Emerging
Stable region
anization Restructure
Assessment criteria
Active marketing
Assessment
Brand awareness
Market share
PRELIMINARY
production
Cost structure
Capacity not fully exploited
Old facility, safety problem
Innovation
Favorable
relationship
Labor union
Sales channel
Suppliers
HR
Overstaffed
Real managers
Age pyramid, loyalty
IT
Internal information exchange
IT system
5
EXECUTIVE SUMMARY
Strategy Analysis
5 Forces
PEST
SWOT
BCG Matrix
Our Strategic decisions and Action Plans
Workstream Timeline
Summary & Next Step
6
BCG Matrix Analysis
Relative Market Share
Star
Question Mark
Dog
Cash Cow
High
Market
Growth
Low
Weak
Strong
7
ANIZE BUSINESS PORTFOLIO
Star
Question Mark
Dog
Cash Cow
++
Market
Growth
+
.1
2
Mercalac
Yogurt
Cream
Dessert
Juice
Milk
Cream
Sell off for the cash flow
Hold
Harvest
Build
Source: Danone pany Report; Team Analysis
Relative Market Share
8
EXECUTIVE SUMMARY
Strategy Analysis
Strategic decisions & Action Plans
Workstream Timeline
Summary & Next Step
9