文档介绍：Swarm Intelligence:
A Whole New Way to Think
About Business
by Eric Bonabeau and Christopher Meyer
Reprint r0105g
May 2001
HBR Case Study r0105a
When Salaries Aren’t Secret
John Case
First Person r0105b
Bringing a Dying Brand Back to Life
Mannie Jackson
Different Voice r0105c
A Reading List for Bill Gates – and You:
A Conversation with Literary Critic Harold Bloom
Transforming Corner-Office Strategy r0105d
into Frontline Action
Orit Gadiesh and James L. Gilbert
Get Inside the Lives of Your Customers r0105e
Patricia B. Seybold
Lead from the Center: r0105f
How to Manage Divisions Dynamically
Michael E. Raynor and Joseph L. Bower
Swarm Intelligence: r0105g
A Whole New Way to Think About Business
Eric Bonabeau and Christopher Meyer
HBR Interview r0105h
Novell’s Eric Schmidt:
Leading Through Rough Times
Bronwyn Fryer
Best Practice r0105j
Four Rules for Taking Your Message to Wall Street
Amy Hutton
Tool Kit r0105k
How Fast Can pany Afford to Grow?
Neil C. Churchill and John W. Mullins
ILLUSTRATION BY GREG ILLUSTRATION DEARTH
106 Copyright © 2001 by Harvard Business School Publishing Corporation. All rights reserved.
For years, scientists have been studying ants, bees,
and wasps because of the amazing efficiency of
social insects. panies like Southwest Airlines
and Unilever are actually putting that research to
work, with impressive paybacks.
Swarm
Intelligence
A Whole New Way to
Think About Business
by Eric Bonabeau
and Christopher Meyer
little more than a year ago, Southwest Airlines
was having trouble with its cargo operations.
A Even though the average plane was using only
7% of its cargo space, at some airports there wasn’t enough
capacity to modate scheduled loads of freight,
leading to bottlenecks throughout Southwest’s cargo
routing and handling system. At the time, employees
were trying to load freight onto the first plane going in
the right direction – a seemingly reasonable strategy