文档介绍：“ONE DAY”静吧经营策划书
学校:湖北工业大学
学院:艺术设计学院
班级:14广告1班
姓名:张伊
指导老师:张墨龙
目录 
一序言.............................................................................................................................4
二 MI 理念识别................................................................................................................4
名称选址......................................................................................................................4
性质创立理念..............................................................................................................4
酒吧广告语...................................................................................................................4
酒吧口号.......................................................................................................................4
行为基准………………………………………………………………….…………..4
企业哲学………………………………………………………………………….…..4
企业文化.......................................................................................................................4
静吧文化.......................................................................................................................5
公司核心服务...............................................................................................................5
三 BI 精神识别..................................................................................................................5
周围环境调查…………………………………………………..…………………….5
发展计划………………………………………………………………..…………….6
经营范围……………………………………………………………………..……….6
市场定位及市场分析...................................................................................................6
清吧主题.......................................................................................................................6
经营战略.......................................................................................................................6
宣传策划………………………………………………………………………..…….7
市场营销策划…………………………………………….…………………………..7
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关系营销……