文档介绍：TheBalancedScorecard––FEBRHBRUARY1992TheBalancedScorecard—--anization’smeasure--balancedpresentationofbothfinancialandopera--on-investmentandearnings-per-shareDuringayear-pa-cangivemisleadingsignalsforcontinuousimprove-niesattheleadingedgeofperformancemeasure-mentandinnovation—activitiestoday’scompetitivement,wedeviseda‘‘balancedscorecard’’—-pre-,--Asmanagersandacademicresearchershavetriednancialmeasureswithoperationalmeasuresontoremedytheinadequaciesofcurrentperformancecustomersatisfaction,internalprocesses,andtheor-measurementsystems,somehavefocusedonmak-ganization’sinnovationandimprovementactivi-—operationalmeasuresthatarethedriversofsaid,‘‘-;theThinkofthebalancedscorecardasthedialsandfinancialresultswillfollow.’’,pilotsneedmeasures.-detailedinformationaboutmanyaspectsofthepanies,,airspeed,alti-relyononesetofmeasurestotheexclusionofthetude,bearing,destination,,