文档介绍：Your Next IT Strategy
by John Hagel III and John Seely Brown
Reprint r0109g
October 2001
HBR Case Study r0109a
Off with His Head?
David Champion
HBR at Large r0109b
The Leadership Lessons of Mount Everest
Michael Useem
Different Voice r0109c
Genius at Work:
A Conversation with Mark Morris
Harnessing the Science of Persuasion r0109d
Robert B. Cialdini
Torment Your Customers
(They’ll Love It) r0109e
Stephen Brown
Radical Change, the Quiet Way r0109f
Debra E. Meyerson
Your Next IT Strategy r0109g
John Hagel III and John Seely Brown
HBR Interview r0109h
Bernard Arnault of LVMH:
The Perfect Paradox of Star Brands
Suzy Wetlaufer
Best Practice r0109j
Speeding Up Team Learning
Amy Edmondson, Richard Bohmer, and Gary Pisano
Tool Kit r0109k
Boost Your Marketing ROI
with Experimental Design
Eric Almquist and Gordon Wyner
The age of proprietary information systems
ing to an end, and the age of
shared services is dawning. Don’t panic.
There’s a pragmatic way to make
the change pay off for pany.
Your Next
IT Strategy
by John Hagel III and John Seely Brown
ver the past year, as the hype over merce has
subsided, a new chorus of promises about the potential of
O the has been gaining volume. The singers this time
are not s and their backers but rather the big providers of
computer hardware, software, and services. What they’re promoting,
through a flurry of advertisements, white papers, and sales pitches,
is a whole new approach to corporate information systems. The
approach goes by many different names – Microsoft calls it “.Net,”
Oracle refers to “network services,” IBM touts “Web services,” Sun
talks about an “work environment”– but at its core is the
assumption panies will in the future buy their information
technologies as services provided over the rather than own-
ing and maintaining all their own hardware and software.
No doubt, many executives are skeptical. They’ve heard outsized
promi