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ALifeinSport
Background
’sSportsCareer
LiNing,afamousgymnast,oneofthemostoutstandingathletesinthe20thcentury,thefounderofBeijingLi-NingSportsGoodsCo,wasbornonOctober3,1963,inLiuzhou.
HebeganthetrainingingymnasticsattheageofsevenandenteredtheStates’,hewon
sixofthesevengoldmedalsformenandcreatedalegendintheworld’sgymnastichistoryandwasawardedasthe“PrinceofGymnastics〞.In1989,whenhewas26,-yearsportscareer,LiNingwon106goldmedalsingymnasticcompetitionsathomeandabroad.
LiwasexpectedtowinmoreOlympicmedalsatthe1988Games.
’sBusinessCareer
WhenLiNing,China’s“Princeof
Gymnastics〞retiredfromcompetitivesportsin1988andjoinedthebusinessworld,hesetoffhisjourneytobuildahouseholdnameforsportsproductsthatoutdoforeignbrandsinChina.
“Li-Ning〞“fromsportsandtosports〞,,“Becomingaworldchampioniseverybody’s
.〞
TheLiNinggrouphasnowdevelopedalargenumberoflines,supplyingcasualwear,shoes,leathergoods,’smainland,whichsells50percentmorerevenuetermsthanNike,whichisthenumbertwo,withAdidas,aclosethirdandotherbrandsfarbehind.
Readthepassageandcheckthetruestatements.
1 LiNingwonsixmedalsattheLosAngelesOlympics.
2 HewasnothappywithhisresultsattheSeoulOlympics.
3 HegotanewjobworkingforNikesportswear.
4 Hechosethenameofhissportswearcompanycarefully.
True
True
True
False
5 SixLiNingproductsaresoldeveryminute.
6 LiNingclothesarewornbythenationalteamsofFranceandItaly.
7 In1991heopenedaschoolwithPeleandMuhammadAli.
8 Hewantstohelpchildrenbecomegoodatsport.
True
True
False
False
Readthepassageagainandanswerthequestions:
1WhydidpeoplecallLiNingtheprinceofgymnasts?
…
2WhydidLiNingretirewiththefeelingthathehadfailed?
Hewasdisappointedbecausehehadnotperformedwellinthe1988SeoulOlympics.
3Whatdidhedecidetolaunch?
Hedecidedtolaunchanewbrandofsportswear,competingwithglobalgiantslikeNikeandAdidas.
4WhydidLiNing’ssuccesscomequickly?
(1)Thenumberofyoungpeoplewithmoney
tospendwasontheincrease.
(2)Hisdesignswereattractive.
(3)Theyhadamajoradvantageovertheir
better–knownrivals---theywerecheaper.
5HowsuccessfulareLiNingproducts?
ALiNingProductispurchasedeverytenseconds.
Ifyougointoaschooloruniversityanywhere,
thechancesareyouwillseestudentsinLiNing
tracksuitswiththefamiliarlogo.
Thecompanyhasalsogrowninternationally.
ChineseathletesworeLiNingtracksuitsduringthe2021Olympics.
6WhathasLiNingcontinuedtodosinceheopenedaschoolforgymnasts?
Hehascontinuedtohelpyoungpeopletoachievetheirsportingambitions