SWOT分析英文及案例.pptx

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Thefacilitywasold
Thestafflackof
motivation
Thebuildingwas
reallysmall
……
Therewasalotofpaper
Workandbureaucracy
3
1
5
4
2
Startingposition
case
HealthCenter
Thesecharacteristicsresultedinthishealth
centrefacinguptoalotofproblemswith
theaccommodationofthepatients
Startingposition
case
theestablishmentofanewadvanced
hospitalinthecitymadethesituation
evenworse
case
Startingposition
SothehealthCentermaycan’tachieveit’smission
Now,theydecidedtoperformaSWOT
analysisinordertoperformthe
bestdecision-makingforall
theproblemsthattheyfaced!
case
Ofcoursetheyneedyour
help!
?
Rules
UsingSWOTanalysisgrid(next2slides)
Twogroups
Usingpaper
10minutesforanalysis
10minutesfordecisionmaking
SWOTAnalysisMatrix
INTERNALFACTORS
EXTERNALFACTORS
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
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HARMFUL
Toachievingtheobjectives
HELPFUL
Toachievingtheobjectives
SWOTAnalysisMatrix(recommended)
Opportunities
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Threats
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SO
WO
ST
WT
Options
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Options
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Options
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Options
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Weaknesses
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Strengths
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steps
Step1:PurposeofconductingSWOTanalysis
Step2:ThegatheringofinformationonStrengthsandWeaknessesfocusedontheinternalfactorsofskills,resourcesandassets,
steps
Step3:Themanagerofthehealthcentreencouragedallthemembersofstafftofreelyexpresstheiropinionsaboutwhattheyfelttobeappropriate
Step4:SWOTmatrix
Step5:AftercompletingtheSWOTmatrixtheSWOTparticipantshadawiderviewofthesituationatthecentresotheywereabletoproposethealternativesthathelpedconsiderablyintheoperationofthehealthcentre