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designedby
CongCong
outline:
Introduction
History
Menu
KFC'svalues
Culture
Strategy
Operation
Management
Staff
Effect
Comparision
KFC,alsoknownasKentuckyFriedChicken,
isachainoffastfoodrestaurantsbasedinLouisville,Kentucky.
ThecompanywasfoundedasKentuckyFriedChickenbyColonelHarlandSandersin1952.
Introduction
ColonelHarlandSanders
Introduction
.
Everyday,nearlyeightmillioncustomersareservedaroundtheworld.
History
HarlanSandersarealreadyfamiliarwithmorethan10kindsofruralcookingrecipes.
1897
1930s
Intheroadsiderestaurant,hehassuccessfullydevelopedoutoftheKentuckymysteriousformula.
1939s
HarlandSanders',HarlandSanderswasnamedaKentuckyColonel.
1960s
ThroughouttheUnitedStates,peopleenjoyKentucky
people'slives.
1980s
theColoneldied,theirhome
stategovernmentgivesits
HonoraryLife.
Menu
KFCprimarilysellschickeninformofpieces,wraps,,KFCalsooffersalineofroastedchickenproducts,,KFCoffersbeefbasedproductssuchashamburgersorkebabs,porkbasedproductssuchasribsandotherregionalfare.
Menu
-meal
Andsoon...
KFC'svalues
Ourmission
Ourexpectation
Ourbelief
Ourworkattitude
Culture
KFCenterpriseculture
Serviceandthepursuitofexcellence
Attentionandperfectservicequality
"Positive,encouraging."
“Restaurantmanagerfirst”
Work,toexcellence
Strategy
Mainbusinessstrategy
Becometheleaderofmorebrandintegration!
Inarestaurant,letconsumerenjoytwogourmetbrandandhavemorechoices!