文档介绍：Building A Strategic Alliance
Example of win-win e for Laura Ashley and FedEx
FedEx is a cargo airline based in Memphis, Tennessee,
United States.
It is the world's largest airline in terms of freight tons flown and the world's second largest in terms of fleet size.
It is a subsidiary of FedEx Corporation, delivering packages and freight to more than 375 destinations in nearly every country each day.
Company background
Well-established
Competent and knowledgeable employees
Operating the world's largest cargo air fleet
with 660 aircrafts
Delivering packages and freight to more than
375 destinations in nearly every country
FedEx’s strengths
Laura Ashley(罗兰爱思), an English fashion and home furnishings retailer and wholesaler, grew from a home-based business in 1953 to 540 stores in 280 countries.
Laura
Bernard Ashley
Laura Ashley
Couple
Roman Holiday 《罗马假日》
Audrey Hepburn(奥黛丽·赫本)
Scarves(丝巾)
The problem that Laura Ashley encountered:
Competitive position
Global Reach
Too much inventory
too many stock off
On average, 16% of its total products are stock off
Problems
A long lead-time
Undesirable customer satisfaction
Competitive position
Global Reach
Too much inventory
too many stock off
Laura Ashley outsourced its logistics department to FedEx
Actions on FedEx’s part:
1、Consolidated five of Laura Ashley’s UK warehouse into a
single 23,000-square-meter warehouse in Newton.
consolidate
23,000-square-meter warehouse
2、Employees of give warehouse then e
FedEx employees
Transformation
Laura Ashley‘s
employees
FedEx’s employees
3、Managed the flow of information within
Laura Ashley’s supply chain
4、Provide flexible service arrangements tailor-made for Laura Ashley’s
changes in product mix
5、Outsources part of services that are time sensitive to Fritz,
such as import clearance and ocean freight booking.
It should be noted that FedEx and Fritz are petitors in different areas, such as freight forwarding.
FedEx
Fritz
Compet