文档介绍：ADVERTISING
APPRECIATION
——COCA COLA——
The Coca-pany is the world's largest beverage(饮料) company. Led by Coca-Cola, one of the world's most valuable and recognizable brands, pany's portfolio(投资组合) features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Minute Maid(美汁源).
Globally, COCA-COLA is the No. 1 provider of sparkling beverages(碳酸饮料), ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution(分配) system, consumers in more than 200 countries enjoy our beverages at a rate of billion servings a day. With an enduring(持久) commitment to(致力于) building sustainable(可持续发展) communities.
pany is focused on initiatives(主动权) that reduce our environmental footprint(举措), support active, healthy living, create a safe, inclusive(包括的) work environment for our associates(社交), and enhance(增强) the economic development of munities where we operate.
Advertising appreciation
The animation(动画片) is a story of a factory production Coca- numerous cartoon characters began to prepare a bottle of fresh taste of Coca-Cola to sell.
The steps of making a bottle of COCA-COLA:
①Took the bottle
②Into the beverage
③Cover the bottle cap
④Frozen
intotal four stages
Finally,with the workers crowed,The bottle slided to the prot.
Consumer groups:
young people(10~30years old)
Including:
Students,who have certain understanding of consumer brands, pursuit(追逐)brand and the student as the main consumer groups.
Media,which pay more attention to leisure, entertainment and fashion.
The office group,have high sense of loyalty(忠诚) to the Coca-Cola, also viewed it as a symbol of identity grade.
ADVERTISING CTEATIVE ANALYSIS:
This advertisement have a few dialogue but it is good to express the coca cola is very good.
The main idea is to show the process of automatic vending machine produced by Coca- machine es an automated factories, The workers are some small animals
For Co