文档介绍：China’s sports industry is of great potential with expected market
capacity being RMB 2 trillion. The year of 2009 saw the robust
investment in Chinese sports industry by foreign enterprises,
which lavished US$ million covering 34 projects. Over the
past 9 years, additional investment projects have increased by
127% in terms of number, while the total investment value has
grown times. Compare with the year of 2008, another 6
new projects were approved in 2009 with an increase of 21%
year-on-year; while in terms of total foreign investment value,
US$ million is added, registering a 138% YoY rise.
China Sports Industry Report, 2009
Number of Newly-Approved Foreign Investment Projects & Investment Scale Over the Years
 
Source: CIIPP
To fuel the development of sports industry, the Proposals on Accelerating the Development of Sports Industry is
scheduled to be unveiled in the short term. Leading enterprises in this field including Lining, China Sports Industry
and Toread will turn a new page for their dynamic development in the wake of the favorable policy.
Sales Revenue of Lining Group, 2004-2009 (Unit: RMB in Millions)
Source : Li Ning; ResearchinChina
According to the chart, the years between 2004 and 2009 witnessed a sustained growth in the performance of Li
pany Limited, with an pound growth rate of %. After a string of acquisitions,