文档介绍：CAP GEMINI ERNST & YOUNG LLC
Practice Case Interview: Consumer pany Growth Strategy
A large consumer pany has decided it is interested in substantially increasing the size of its operations and would like to introduce the technology of the to assist them. Its goal is to double total sales and profits in less than three to five years. As a consultant brought in to assist, what would you do? What issues would you consider? What are some likely strategic alternatives for pany?
Possible Issues to Consider
What is the current scope of operations? In what areas/segments of the consumer products industry does pany deal? What is its current market share in these areas?
What plans has pany already considered?
What is petitive nature of the industry? What would be the effect on sales and profits of simply reducing prices and margins?
petitive plays currently exist in the market (B2B, B2C, etc.)? How does technology play a role in pany, if at all?
What potential is there for expansion by acquisition? Do they have the financial capability? Do potential acquisitions exist?
Possible mendations
An appropriate solution will depend on the answers to the above questions and as such, the facilitator will lead the interviewee in a certain direction. Below are some considerations and frameworks that may be used.
A business can increase profits three ways:
Increasing sales
Increasin