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BUStrategicPlanTemplateBook
Trainingmaterials
8June2001
,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&&Companyduringanoralpresentation;itisnotacompleterecordofthediscussion.
JimAyala––PHO
MelissaGil–PHO
ReginaManzano––PHO
SureshMustapha––PHO
SteveShaw––HKO
ShellyYeh––PHO
Choon-GinTan–SIO
STRATEGYPLANNINGINSTRUCTIONS
’ssectoralcontextasrequired
-upanalysesandthenworktowardstheoverallsynthesis
1
TABLEOFCONTENTS
I. Executivesummary
II. Environmentalandinternalassessment
A. Industrydynamicsanditsimplications
B. Competitiveassessment
C. Internalassessment

A. Strategyarticulation
B. Strategicinitiatives
C. Financialprojection
D. Risks/contingenciesandstrategicalternatives
IV. Exhibits
2
BUSTRATEGICPLANDEVELOPMENT
Industrydynamicsandimplications
Environmentalandinternalassessment
Competitiveassessment
Internalassessment
Whatarethemajorchangesinindustrydynamicsandresultingopportunitiesandrisks?
Whatareyourcompetitivestrengthsandweaknesses?
Howdoesyourcurrentbusinessemphasisfitwithindustryopportunityandcompetitivelandscape?
Strategyarticulation
Strategicdefinitionandimplications
Strategicinitiatives
Financialprojections
WhatstrategywillyourBUpursueoverthenext3years?
Whatwillbetheimpactofmajorstrategicinitiatives?
Whataretheexpectedfinancialreturnsofyourstrategy?
+
+
+
+
Risk/contingen-cies&strategicalternatives
Whatstrategicalternativeshaveyouconsidered?
+
3

Instructions:
TheExecutiveSummaryprovidesasynthesisoftheEnvironmentalandInternalAssessmentsandtheresultantBU
StrategicPlans
4

5
––SUMMARY
?
(demand,supply,andindustrychaineconomics)?Whataretheresultingopportunitiesandrisks?
?Whataretheresultingopportunitiesandrisks?
?
?Whatarethevarioussegmentsintheindustry?
Instructions:Theanswertothisoverarchingquestionrequiresarecapitulationofthesection’’smainfindings
Instructions:Thesesubsectionscontaina1-2sentencesummaryoftherelevantfindings
6
––BACK-UP1
?Whatarethevarioussegmentsintheindustry?
Industrydefinition
Industrysegmentation
Definition
Sizing
Instructions:Exhibit1couldprovideausefulframeworkforansweringthisquestion
Industrydefinition:
Industrysegmentation:
7
––BACK-UP2
,supply,andindustrychaineconomics?Whataretheresultingopportunitiesandrisks?
Economicsofdemand
Bysegment
Substitutes,abilitytodifferentiate
Volatility,cyclicality
Economicsofsupply
Producerconcentrationanddiversity
Importcompetition
Capacityutilization
Entry/exitbarriers
Coststructure(fixedandvariable)
Industrychaineconomics
Customerandsupplierbargainingpower
Instructions:Exhibit2,3or4couldprovideausefulframeworkforansweringthisquestion
8
––BACK-UP3
?Whataretheresultingopportunitiesandrisks?
Majorindustrycompetitormoves
Marketinginitiatives
Industrycapacitychanges
M&As,divestitures
Verticalintegration/disaggregation
Alliancesandpartnerships
Costcontrolandefficiencyimprovements
Instructions:Exhibit2,3or4couldprovideausefulframeworkforansweringthisquestion
9