文档介绍：Disneyland Resort Paris
乐园
开幕日期
主題乐园
美国加利福尼亚州 迪士尼乐园
1955年7月
1. Disneyland Park 2. Disney's California Adventure
美国佛罗里达州华特
迪士尼世界
1971年10月
1. Magic Kingdom 2. Epcot 3. Disney-MGM Studios 4. Disney's Animal Kingdom Park
日本东京迪士尼乐园
1983年4月
1. Tokyo Disneyland 2. Tokyo Disney Sea
法国巴黎迪士尼乐园
1992年4月
1. Disneyland Paris 2. Walt Disney Studios Paris
香港迪士尼乐园
2005/2006年
Hong Kong Disneyland
全球迪士尼乐园资料
1992年4月开幕,面积1951公顷;投资成本50亿美元;2个主题乐园;
园内7间迪斯尼酒店;主题乐园:美国小镇大街、冒险乐园、梦幻乐园、发现之旅、华德迪斯尼影城。巴黎迪斯尼乐园拥有一个『魔幻公园』、六家商店和一个包罗万象的晚间娱乐中心,还有一个供国际性比赛的高尔夫球场,一个野营地及无数的康乐设施,足以使不同年纪的人流连忘返。
Euro Disney
1993年9月30日年度亏损
9亿6千万美元
1993年12月31日累计亏损
10亿3千万美元
Disney failed to target the many different tastes and preferences of a new continent of more than 300 million people.
’s admission costs were 30 percent higher than a DisneyWorld ticket in the United States, and pany refused to offer discounts for winter admissions.
Disney ignored travel lifestyles of Europeans: Europeans are accustomed to taking a few long vacation , rather than several short trips , which would fit with the Disney model.
restaurants did not appeal to visitors . They designed classic American-style restaurants which did not fit most Europeans.
park’s restaurants were not made to modate such large influxes for meals , leading to long lines and frustrated visitor.
6. Euro Disney had an alcohol-free policy , which did not fit with local traditions , where wine is an important part of the culture.
worked on access to the park via the fast train—the TGV.
researched specific groups of consumers and creating the best package deals for potential visitors.
offered discount for the winter months and half-price discounts for individuals going to the park after 5:00pm.
Resort Pairs revised its no-alcohol policy .
resort hotels lowered their room rates and offered less expensive menu choices in their restaurants.
created an environment of grea