文档介绍：MID Introduction
WPO Team
Introduction
Example MID (Mobile Device)
*Other names and brands may be claimed as the property of others.
Usage Vectors
Everywhere
IM / Email
Basic Navigation
250g
Solid State Disk (2GB)
256-1G MB Memory
GPS, WiMax, BT, WiFi
Smaller battery
Thickness goes to <=20mm
5”
130 mm
75 mm
Entertainment
Access Information And Locate
Thickness: 17 mm
Access Information and Locate:
everywhere
Navigation
Entertainment On The Go:
Movies, TV, music, casual games
Example UMPC-Samsung Q1
7’’
1GHz
Windows Vista
512 MB Memory
80G
~
*Other names and brands may be claimed as the property of others.
mm
mm
~25 mm
7”
Work On The Go:
Office Apps,
VOIP, Video,
IT Managed
everywhere
<”
No
Mainly consumer
Boots into simplified UI
Embedded
Consumer price points
”-6”
Yes
Mainly consumer
Boots into simplified UI
Linux, Windows
Consumer price points
5”-7”
Yes
Business
Boots into Windows UI
Mainly Windows
IT driven price points
Size
PC arch
Target Users
User Experience
OS
Price
LPIA Target
Non-LPIA Target
Mobile Device (MID)
UMPC
Platform Positioning and Targets
Smart Phones
Single Function
Entertainment
Stay In Touch
Information Access
Be Productive
Menlow: Many Innovative Form Factors Possible…
Market
Main / Other Capabilities Driving MID Purchase
Source: UMG Marketing —Quantitative T-UMPC Study (US, PRC and Germany)
Top 3 Consumer MID Purchase Drivers: Web Surfing, Watching Movies / TV & Directions
Music & E-Mail Rank Higher As Secondary Functions
Main Capability
Other Capabilities (up to 3)
Different other Terminals
Subnotes, UMPCs – oQo, Sony U-series
Vertical handhelds – Symbol MC9000
Portable video – Archos, Creative
Personal navigation – Garmin, Tom Tom, Magellan
Handheld Gaming – Sony, GP2X
Smartphones
tablet - Nokia
Replacement Opportunity
Existing Users of Device
Source: Intel —Quantitative Study (US, PRC and Germany)
QF2. Below are the current mobile electronic devices you