文档介绍：西安--曲江银座商务酒店开业庆典策略案
XI'AN--Traders Hotel Qujiang Ginza The opening ceremony strategy
西安尚锋策划
XI'AN SHARPIDEA
YINZUO
BUSINESS HOTEL
银座商务酒店
西安·曲江
西安·曲江
YINZUO
BUSINESS HOTEL
银座商务酒店
多年蕴育,只为这一刻华丽绽放
曲江繁华之中孕育而生
引领曲江时尚与休闲
她不是富丽堂皇
却因它的绽放让曲江显得光彩夺目
她不是高端奢华
却因它的存在让曲江显得尊贵无比
活动目的Goals
方案背景Backgrounds
西安·曲江
YINZUO
BUSINESS HOTEL
银座商务酒店
2
3
1
5
6
4
7
活动概述Summary
创意及执行流程Creative and execution flow
氛围布置Atmosphere layout
Catalog
目录
传播策略Broadcasting
附件Appendix
西安·曲江
YINZUO
BUSINESS HOTEL
银座商务酒店
方案背景
Backgrounds
2013年6月,西安曲江银座商务酒店将正式开业。这是一座集餐饮、住宿、商务、休闲娱乐于一体的综合型四星级酒店,毗邻雁塔区电视塔,紧邻会展中心,坐享周边地铁……享尽地理优势。
June 2013,Xi'an Traders Hotel Qujiang Ginza officially a four Stars Hotel set modation, catering, business,
leisure and entertainment in one integrated.
曲江又一座高星级酒店亮相。西安曲江银座酒店的开业庆典,将受到广大市民、媒体、区域领导的极大关注。
Qujiang has a high Stars Hotel opening ceremony, has been of great concern to the general public, media
and even regional leadership.
西安曲江银座商务酒店意在向公众显示其多元化的功能,包括美食、住宿环境、配套设施及酒店专业服务等。
Xi'an Traders Hotel Qujiang Ginza to show its diversified functions to the public, including food, modation, facilities and
hotel professional service.
西安·曲江
YINZUO
BUSINESS HOTEL
银座商务酒店
活动目的
Goals
通过活动达到舆论宣传目的,扩大酒店知名度。
Achieve the propaganda objective activity, expanding the visibility of the hotel.
面向公众展示酒店多元化、多功能性,宣传酒店美食、休闲娱乐、住宿及服务等多方面良好的配套设施及功能。
For the public display of hotel diversified, multi-functional, supporting facilities and functions of food, leisure andentertainment,
propaganda and hotel modation and service and other aspects of good.
邀请区域政府领导及重要目标嘉宾莅临活动现场,争取确定良好合作关系,争取会议、接待、旅游等项目的承
办权,并签订意向书,为占领市场铺平道路,为今后的发展打下坚实的基础。
Invites the regional government leaders and important goal of guests attended the event, to determine the good relations of
cooperation, strive for the conference, reception, tourism projects such as the host, and signed a letter of intent, paving the
way for the occupation of the market, a