文档介绍：摘要
连锁商场作为零售业之一,聚集了大量的零售商品以及购物群,充分体现了商品种类、价格策略、服务水平、商品摆列、促销策略等营销活动,不论是供应商的营销活动还是零售商的营销活动,都会影响到超市的市场占有率,利润率。然而桂林市的各个超市的商品供应商都是大同小异的,提供的商品也是大同小异的;而大多数商品价格也是由供应商控制的,自然各竞争超市的价格也不会有太大差别。因此各竞争超市在商品类别、商品价格方面没有什么竞争优势。那么各超市的竞争优势在哪方面了?或者要与其竞争对手形成差异化的方面又是什么?我认为在桂林的超市的竞争差别化可以从超市的供应链、促销策略寻找优势。本论文主要是分析了人人乐的促销策略,以及促销目的。本文结合人人乐超市店面的促销内容和课本的零售促销的有关知识从广告、营业推广、人员推销、公关促销等方面提出自己的看法和分析,并提出自己的一点建议。
关键词:人人乐超市、促销、销售额
Abstract 
As one of the chain of shopping malls, retail, gathered a large number of retail and shopping group, fully reflects the types of goods, price strategy, service level, commodity flow, marketing strategies, marketing activities, whether suppliers or retailers marketing marketing activities, will affect the supermarket, market share, profit rate. However, the supermarket in Guilin mercial suppliers are all much of a muchness, provide goods is similar; modity prices but also by the supplier control, there is much difference between naturpeting supermarket prices will not. So the prices of goods in the supermarkepetition category of goods, petitive advantage. Then the supermarkepetition advantage in where? What is petitors or to form different aspects? I think petitive differentiation in the Guilin supermarket can find advantage from