文档介绍：LAI JINGJUN
BUSINESS CULTURE ITALY
General Information
History
Economy
Business Culture
General Information
Located in south of Europe
Housing two other countries—Vatican & San Marino
Capital: Rome called ‘The Eternal City
Population: 60,626,442
Ethnic groups: Europe (54%), Africa (22%), Asia (16%), the Americas (8%) and Oceania (%)
Religion: Christianity (%) None (%) Islam (%) other (%)
Italian brands are associated with luxury. The top three global Italian brands are Ferrari, i and Prada
History
The Roman Empire (5th Century BC to 5th Century AD)
Italian city of Rome conquered Peninsular Italy and dominate the Mediterranean and Western Europe
The Middle Ages (6th to 14th Century)
Middle Ages begins with a series of invasions.
Result: Northern Italy became a group of independent kingdoms
The Renaissance (14th to 16th Century)
Foreign Rule (1559 to 1814)
France invaded northern Italy, Spain and Germany attacked Rome
Unification (1814 to 1861)
Unification movement began in 1815 with a growing resentment towards the peninsula's domination by Austria.
Present Day Italy
Economy
GDP: $ trillion
GDP per capita (PPP):
IT: $30,100 USA: $49,800 Finland: $36,500
Important industries: Energy and natural resources, Agriculture, Transport, Fashion
Be
famous for
Roberto baggio
hini
pasta
Fashion
Football players
Building
Cate
Car
Religion
LOOK AT THE PICTURE
Colosseum
Leaning Tower of Pisa
Greetings
Shake hands individually with everyone in a group
Introduce yourself to older people and women first
Buongiorno: good morning
Buonaseragood: afternoon/evening
Greet people with a warm embrace
Use Signor(e) (Mr.) or Signora (Mrs.) plus the surname, Use last names and appropriate titles until specifically invited by others
Cheek kissing is reserved for greeting people you know well and is mon among men.
The Art of Conversation
Interruption always happens in the conversation. It is mon trait of the munication style.
Italian cul