Luxury 奢侈品.ppt

文档介绍：Luxury
In your opinion, what is luxury ?
Have you ever bought it ?
Will you buy luxury ?
梦幻世界之奢侈品营销
Luxury is known as unnecessaries of life.
"非生活必需品"
High price and high quality
High quality
Something can show off / Flaunt wealth
Characteristics of Luxury
Unnecessaries
Rarity
Luxuries including what kinds of goods?
Luxuries can be expensive car/yacht/private plane,and High Jewellery /fashionable dress,can alse be pen/timekeeper/painting/wine/o……
Do you know where e from?
Can you recognize this brand?
路易威登
LouisVuitton
简称LV,始创于一八四五年,以做工精细华美的旅行箱包闻名于世,产品包括皮件、皮箱、旅行用品、男装女装、笔、手表等。一百五十余年来,路易威登精致、品质、舒适的“旅行哲学”广受推崇,深的各国名流的喜爱。
LouisVuitton, referred to as LV, was founded in 1845. It is mainly fanous for fine travel bags, including leather goods, luggage, travel goods, men's women's, pens, watches. During the past 150 years, Louis Vuitton is always loved by customers for its refined quality. Also fortable "travel philosophy" is widely respected.