文档介绍：湖南长株潭城市群旅游发展的营销策略探析
汪朝辉1 王润球1 颜永红1 樊青2
1湖南工业大学商学院,湖南,株洲,412008;2湖南省林科院昊林环境景观工程咨询设计公司,长沙,410000
摘要:长株潭城市群是湖南省经济实力最强、发展水平最高的核心经济区,尽管旅游资源丰富,但存在着旅游产品缺乏竞争力和缺乏鲜明的旅游形象、宣传促销不够到位和旅游服务有待加强等问题,它极大地影响了三市的旅游发展。文章重点从旅游产品营销策略、旅游形象规划、旅游促销策略和旅游服务营销策略对发展长株潭城市群旅游进行了探讨。
关键词:长株潭城市群;旅游发展;营销策略
On Marketing Strategy of Tourism Development in Changsha, Zhuzhou and Xiangtan the Core City Circle of Hunan province
Wang Chao-hui 1 Wang Run-qiu1 Fang Qing2 Yan Yong-hong1
School, Hunan University of Technology,Zhuzhou,Hunan,412008;2. Tourism Institute, Central South Forestry University of Technology, Changsha, Hunan, 410004
Abstract: Changsha, Zhuzhou and Xiangtan Urban Agglomeration are the core economic zones with the strongest economies and the highest level of development in Hunan province, although there are rich tourism resources, but tourism products are lack petitiveness and a distinctive tourism image, publicity promotions are not enough to be in place and Tourism Services would be strengthen and so on problems, which greatly affected the three city's tourism development. The Article discussed the marketing strategy of tourism development in Changsha, Zhuzhou and Xiangtan the Core City Circle of Hunan province from the tourism products, tourism image planning, tourism promotion strategy and tourism marketing strategy services
Key words: Changsha-Zhuzhou-Xiangtan the Core City C