文档介绍：毕业论文(设计)外文翻译
题目: Value-Marketing Model
一、外文原文
Value-Marketing Model
Marketing is an instructive business domain that serves to inform and educate target markets about the value petitive advantage of pany and its the larger scope of its definition, marketing is performed through the actions of three coordinated disciplines named: product marketing, corporate marketing,and munications.
The goal of the product marketing discipline is to generate product awareness,differentiation, and demand. Each of them emphasizes one of the various aspects of the product: price, features, or value. The price emphasis method is called petition. The features emphasis method is parative marketing. The value emphasis method is called value marketing.
This chapter describes the underlying concepts of the value marketing method and how to perform value marketing. Blackblot introduces the “Blackblot Value-Marketing Model”, a collective name for several work models and their supporting definitions.
Value Concept
From a marketing perspective, “Value” is defined as the worth derived by the customer from owning and using the product. Attribution of value to a product is the e of a dynamic human reasoning process which infers from subjective interpretation the gap between the customer’s perception of the product’s quality, and the expenses incurred by the customer from buying and using the product.
Several different formulas were introduced over the years in an effort to explain and represent value. Some formulas are rudimentary and simple, and some plex and may include cultural, emotional, social, mental and psychological coefficients to indicate the highly perceptive nature of value. In all cases, the value formulas are intuitive and/or mathematical expressions, and are sometimes errone ously called cost/benefit ratio, which is actually a financial term (financial return for each dollar invested).
The most basic value formula is Value = Benefits - Costs[customer], where“Ben