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网络团购中的不确定性需求细分【外文翻译】.doc

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网络团购中的不确定性需求细分【外文翻译】.doc

上传人:问道九霄 2012/3/5 文件大小:0 KB

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网络团购中的不确定性需求细分【外文翻译】.doc

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文档介绍:毕业论文(设计)外文翻译题目: 网络团购的发展现状与问题探究一、外文原文标题:Segmentinguncertaindemandingroup-buyingauctions原文:Demanduncertaintyisakeyfactorinaseller’sdecision--buyingauctionsintermsoftheextentoflow-valuationdemandandhigh---petitiveposted-pricesellersinamarketforthesaleofthesameproducts,-petitionstructures,weareabletocharacterizethegroupbuyingauctionbidders’-buyingislikelytobemoreeffectiveinsettingswherethereislargerlow-valuationdemandthanhigh-,next-puters,andotherhigh-valuationgoods,whichareunlikelytobeaseffectivelysoldingroup-,andfindthatthereisabasisforthesellertoimproverevenuesviaeffectivegroup-:Consumerbehavior,biddingstrategy,demanduncertainty,economicanalysis,electronicmarkets,group-buyingauctions,marketmechanism,posted-pricemechanism,simulation,.,anumberofnewelectronicauctionmechanismshaveemerged,andauctionsaregenerallyknowntocreatehigherexpectedsellerrevenuethanposted-priceswhenthecostofrunninganauctionisminimalorcostless(Wang1993).SomeofthenewmechanismswehaveseenincludetheonlineYankeeandDutchauctions,andthe“name-yourown-price”and“buy-it-now”’-buyingauction,ahomogeneousmulti-unitauction(Mitchell