文档介绍：标题:Issues in the Innovation Service Product Process:A Managerial Perspective
原文:Southern Illinois University at Carbondale
Innovations in service augmentation are perceived to have a big impact on sales and profits as well as the ess of other products. One of the most pivotal factors in the services innovation is the employment of champion. The “service champion” is defined as someone charged with nurturing and protecting a new service from idea generation mercialisation stages. The whole innovation process is basically dependent upon the service champion’s capability of designing and executing creativity and innovation as well as bringing people together. This paper discusses key issues to be considered in the services innovation. Strategies that can be used to enhance the services innovation management are: (1) formalising the process of innovation, (2) creating a new service charter, (3) increasing customer inputs to the overall process, (4) emphasising internal idea generation and concept development, (5) enhancing quasi-search quality, and (6) hiring and maintaining innovation
champions.
1. Introduction
“How much more productivity can we get from our people and processes? Rather than continuing to invest in doing what we do faster, better, cheaper, maybe we need to look at doing something altogether different.”(Consortium for Service Innovation 2005) These sentences h