文档介绍：毕业论文(设计)外文翻译题目: 中小企业自主品牌建立初探一、外文原文标题:petitivemarkets:aconceptualmodel原文:mitmenttoamindsetandawayoflifethattakestime,planningandperseverancethatproducesintangibleoutputswhichincludegreatercustomersatisfaction,reducedpricesensitivity,fewercustomerdefections,agreatershareofcustomers'wallets,morereferrals,andahigherpercentageofrepeatbusiness(Knapp,2000).Customersvaluetheirrelationshipswiththeirbrandedpossessionsandwithmarketingagentsandinstitutionsthatownandmanagethebrand(Alexander etal.,2002).'petitors,'swillingnesstoinvestintheprogramsneededforthebrandtoliveuptoitspromisetocustomers(AakerandJoachimsthaler,2000).Strongbrandsenjoycustomerloyalty,thepotentialtochargepremiumprices,paniesneedtohavethoroughunderstandingofcustomerbeliefs,behaviors,productorserviceattributes,,,service,userprofile,,andfocusesonbrandpersonality,relationship,,abrandidentityneedstoresonatewithcustomers,petitors,anizationcanandwilldoovertime(AakerandJoachimsthaler,2000).Toexcel,abrandimagemustbewellplanned,nurtured,supported,andvigilantlyguarded(Knapp,2000).essfulbrand-buildingistounderstandhowtodevelopabrandidentity–toknowwhatthebrandstandsforandtoeffectivelyexpressthatidentity(Aaker,1996).petitioninmarketplace,