在线口碑和产品销售动态——对电影行业的实证调查【外文翻译】.doc

文档介绍：毕业论文外文翻译题目:网络口碑效应研究——基于消费者购买决策视角的探索一、外文原文标题:Thedynamicsofonlineword-of-mouthandproductsales—Anempiricalinvestigationofthemovieindustry原文:IntroductionWord-of-mouth(WOM)hasbeenrecognizedasoneofthemostinfluentialresourcesofinformationtransmissionsincethebeginningofhumansociety(GodesandMayzlin2004;emeyer2002;ReynoldsandBeatty1999).However,municationisonlyeffectivewithinlimitedsocialcontactboundaries,andtheinfluencediminishesquicklyovertimeanddistance(BhatnagarandGhose2004;EllisonandFudenberg1995).worksiteshaveprofoundlychangedthewayinformationistransmittedandhavetranscendedthetraditionallimitationsofWOM().,,WOMprovidesanalternativesourceofinformationtoconsumers,thusreducingretailers’(GodesandMayzlin2004)andvalence(ChevalierandMayzlin2006;Forman,Ghose,andWiesenfeld2008)havesignificanteffectsonproductsales,whileothersfoundthatWOMvolumeservesasthekeydriverofproductsales(Chen,Wu,andYoon2004;Liu2006).Ontheotherhand,onlineWOMprovidesanewvenueforre