文档介绍：标题:brand,cultureandtheworkplace原文:esfirst—thecultureorthebrand?Intoday’shyperconnected,everflatteningworld,it’,yin-and-yangrelationship,anization’’tchangewithouttheother;,pany’,,brandmavenslikeP&GandCoca-Colalivetheirbrandseveryday,butatlesswell-panies,,,there’,that’sbecauseconceptsaboutbrandhavegrownupsincetheirMadison-Avenue,“MadMen,”,’,%believethatbrandisacriticaldriverfortheirbusiness;yetonly54%saidtheworkplaceplaysacriticalroleinsupportingitandonly15%saidtheirfacilitiesreflecttheirbrand“verywell.”Ifaculturechangeisadramabeingplayedout(sometimesliterally,aswellasfiguratively),,,designers,andcorporationsworldwide,Steelcase’sWorkplaceFuturesteamandAppliedResearchConsultantsarediscoveringnewinsightsintothetightlyconnectedandchangingrelationshipbetweenculture,brand,andworkplac