文档介绍：On-lineShoppingBehavior:Cross-,KallolBagchi,:,butveryfewactuallymakepurchaseson-,researchonthefactorsthatpromoteon-,incontrast,usescross-countrydatafrom26nationsandanalyzesconstructswithastructuralequationmodel(SEM).onditions,butnoteducationallevelandtechnologicalsavvy,makeasignificantpositivecontributiontoon---levelpredictorstoexplainon--:Consumerbehavior,cross-countrystudy,e-tailing,on-lineshopping,-nessprofitability—notonlybecauserepeatcustomersbuymoreand,intheprocess,generatemorerevenue,,acquiringanewcustomerisaboutfivetoeighttimesmoreexpensivethanretaininganexistingone[69].Whatmakesacustomershopon-line?Moreimportant,whatmakesacus-ebacktothesamee-business?Canon-lineshoppingbehaviorbeexplainedbydemographicsandlifestylevariables?Isitinfluencedbyculture(.,customsandlanguage)?Researchershavelookedatalloftheseques-(TAM),someresearchershavepre-dictedon-linebuyingbehaviorbasedonperceivedusefulnessandperceivedeaseofuse[30,32].TheyhavealsousedTAMtoconfirmthattheuseofaWebsitedependsonitsusefulnessandeaseofuse[50].Asiswellestablishedintheliterature,esaregoodpredic-torsofbehavioralintentionsregardlessofthetechnologyused(.,e-mail,voicemail,wordprocessing)[3,19,44,50].Anotherresearchapproachisbasedonthefactthattrustplaysavitalroleinrelationshipsofeverykind[61,62].Recognizingtheimpersonalnatureoftheon