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企业博客内容和管理模式的研究【外文翻译】.doc

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企业博客内容和管理模式的研究【外文翻译】.doc

上传人:问道九霄 2012/4/11 文件大小:0 KB

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企业博客内容和管理模式的研究【外文翻译】.doc

文档介绍

文档介绍:本科毕业设计(论文)
外文翻译
原文:
A Study on Content and Management Style of Corporate Blogs
Blog was used for publishing online journal when it was first introduced. Personal bloggers use blog for personal expression munication. Nardi et al. discovered five major motivations for blogging: documenting one’s life; mentary and opinions; expressing deeply felt emotions; articulating ideas through writing; and forming and munity forums. Blogging has also been used a lot as a knowledge management tool. Experts in a particular field can use their blogs to publish and distribute their acquired knowledge about the subject area People who read such blogs can interact with the experts and make their own voice heard by ments as reviewers. Other than personal use, blogs can be created and maintained by multiple authors within a workplace, a team, a family as puter munication tool. Corporate blog is an example in this category. Fredrik defined corporate blog as “a blog published by or with the support of anization to reach anization's goals. In munications the potential benefits include strengthened relationships with important target groups and the positioning of the anization (or individuals within it) as industry experts. Internally blogs are generally referred to as tools for collaboration and knowledge management.” Early practitioners in corporate blog include Microsoft, Sun Microsystems, SAP de