文档介绍：外文题目:Definitionsofplacebranding–Workingtowardsaresolution出处:PlaceBrandingandPublicDiplomacy作者:Simon Anholt外文原文Definitionsofplacebranding–WorkingtowardsaresolutionSimon Anholt ManagingEditorINTRODUCTIONAsreadersofPlaceBrandingandPublicDiplomacyarewellaware,thequestionofterminologyisavexedoneinthisfield,andnotermseemsmoreproblematicthan‘brand/branding’,andtheappropriatenessofitsapplicationtonations,citiesandregions,,ofcourse,thecentralquestionofthisjournal,ea‘familyjoke’atPlaceBrandingandPublicDiplomacythatsomanypaperssubmittedtotheJournalbeginbyquotingthewell-knowndefinitionof‘brand’fromtheAmericanMarketingAssociationdictionary(‘Aname,term,design,symbol,oranyotherfeature…’andsoon).Clearly,,,theeditorialprefacetothisfirstissueofthesixthvolumeofPlaceBrandingandPublicDiplomacyrepresentsanattempttoresolvesomeoftheconfusionsurroundingtheuseoftheterm‘brand/branding’,opinionpieces,e,and,whereverspacepermits,willbepublishedinsubsequentissue