文档介绍：摘要
“跨文化传播”是一个古老的话题。我国很早就有丝绸之路、玄奘取经、郑和下西洋的经典范例。随着我国综合国力快速发展,对外交往日趋频繁,跨文化传播已成为一个颇受关注的研究领域。然而,近几年来我国跨文化传播的速度和发展趋势远不及我们的邻国——韩国。韩国与我国文化同源,都深受儒家文化的影响,但是随着我们几次对自身文化的批判,当下又身陷于西方文化的强势入侵时,韩国已经很好的对自身文化进行了整合,在全球范围内掀起了一股“韩流”。尤其是近几年,《爸爸去哪儿》、《我是歌手》、《Running Man》等综艺节目在中国的盛行,使得“韩流”在中国也越来越猛。韩国文化的崛起的一个重要原因在于它对自身文化的重视,韩国很注重对传统文化的传承与发展, 同时对于外来文化也都是取精华剔糟粕。另一方面韩国也很注重借助现代科技手段,在“文化立国”的政策下大力将文化发展为产业,极大程度上提高了韩国文化的生命力和影响力。面对韩国文化的崛起和跨文化传播的成功,我们应该反思,我们的文化发展与传承之路在何方。本文以韩国综艺节目《Running Man》在我国的跨文化传播为例,以传播学的有关理论探讨韩国综艺节目跨文化传播的特色和跨文化传播成功原因并力图从韩国文化崛起中寻找经验和启示。
关键词:跨文化;传播;《Running Man》
I
Abstract
"munication" is an old topic. munication in our history has a long history, the Silk Road, Xuanzang learn, Zheng He's voyages were all classic examples. With the rapid development of China'prehensive national strength, diplomatic activities e more frequent, cross-munication has e a flurry of research. However, in recent years the pace of cross-munication and trends far less than our neighbors - South Korea. South Korea and China's cultural homologous, are deeply influenced by Confucian culture, but as the times when we criticized our own culture, and the moment faced with the dilemma of strong invasion of Western culture, South Korea has a very good integration of their own culture, set off a worldwide wave of "Korean." Especially in recent years, "Where is the father," "I Am a Singer", "Running man" and other variety shows popular in China, making the "Korean Wave" in China has e increasingly fierce. An important reason for the rise of Korean culture is its own culture seriously, Korea is focusing on traditional culture and development, and to take the essence of foreign cultures are also tick dregs. South Korea is also very focused on the other hand by means of scientific and technological means now, in the "cultural nation" policy to vigorously develop the cultural industry, greatly improved the vitality and influence of Korean culture. Faced with rising ess of Korean culture and cross-munication, we sho