文档介绍：economic benefits and social benefits for the enterprise.
The results of this study on marketing strategy of proprietary Chinese medicine market in China have a very good reference value. It could bring good economic and social benefits for relevant enterprises.
Key words: Proprietary Chinese Medicine; Marketing Strategy; Guangdong Market
目 录
第一章 绪论............................................. 1
研究背景与意义............................................................................................1
研究内容与框架............................................................................................2
第二章 中成药广东市场现状分析........................... 3
我国区域发展不平衡问题分析....................................................................3
中成药广东市场发展现状............................................................................6
中成药广东市场发展机遇............................................................................8
第三章 中成药广东市场环境分析.......................... 10
市场环境分析..............................................................................................10
政策环境分析..............................................................................................10
文化环境分析..............................................................................................11
经济环境分析..............................................................................................12
药效口碑分析..............................................................................................13
消费者行为分析..........................................................................................14
第四章 中成药广东市场预测研究.......................... 16
广东中成药市场销售量预测......................................................................16
广东中成药市场需求量预测......................................................................19
第五章 中成药广东市场营销策略.......................... 26
产品策略...........................................................................................