文档介绍：阿依莲品牌服装营销战略策划
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经济管理分院市场营销专业
摘要:阿依莲服装品牌是许多年轻女孩所钟爱的品牌,它青春活泼可爱的设计、明亮的颜色和舒适的面料选择,以及对服装细节和服务细节的的关注,无不体现了它的专业性以及亲民性。然而它与国际一线大品牌相比还有很多不足,比如它的知名度以及品牌影响力,而且市场占有率与国内一线品牌相比也有一定的差距,其品牌营销市场还有很大的开发空间,所以本策划着眼于对阿依莲品牌服装所处市场以目标消费者的及分析,以便更为准确的总结和思考出出其服装的营销策略。
关键词:阿依莲;品牌;营销
The brand clothing marketing strategy planning
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Marketing major Economics and Management Branch
Abstract: clothing brand, brand is a lot of young girl loves it youth lively design, bright color choice fortable fabrics, and focus on clothing details and service details, which embody the it professional and friendly. But pared with the international line big brands still have many ings, such as its popularity and brand influence, and market pared to the domestic first-line brand also has certain gap, its brand marketing also has the very big development space, so the planning focus on the brand clothing market to target consumers and analysis, in order to more accurate summary and thinking and out of the clothing marketing strategies.
Keywords:;brand;marketing
与国际知名品牌相比,阿依莲未来的路托还很艰巨和遥远,本策划目的即为制定积极适当的产品营销战略策划,充分利用各种营销手段和媒介,为扩大阿依莲的品牌知名度和消费者对其的认知程度,进而扩大销售,增加盈利,扩大产品销售渠道,为阿依莲品牌服装在国内长久发展和在国际上站稳脚跟奠定基础。
广州市阿依莲服装有限公司创建于2000年引领中国服装潮的广州,是一家以产品设计开发为主,集生产、销售、策划于一体的现代化服装公司。自2002年阿依莲经营模式转型以来,在全国20多个省市开设了600多家专卖店,“阿依莲”品牌凭着良好的市场表现已成为我国淑女休闲服装行业的后起之秀。
至今随着公司的高速发展,健全的企业管理体系造就了