文档介绍：统一冰红茶
广告策划书
200708133054
邹紫曲
200708133073
于尚男
200708133095
李茜
前言:
主要通过了解现在统一冰红茶的市场现状,分析茶饮料的发展趋势,了解竞争对手的营销和广告策略,确定现阶段统一冰红茶应采取的营销和广告策略,使统一冰红茶在激烈的市场竞争环境中迈向新的起点。
目录:
一、市场分析····················································4
(一)市场发展及现状··············································4
(二)现有市场竞争状况分析········································5
(三)消费者分析··················································5
(四)市场发展趋势分析············································5
(五)发展环境分析················································6
二、产品分析······················································6
(一)“统一冰红茶”功能特点分析···································6
(二)竞争对手的功能、特点分析····································7
三、销售与广告分析·······················&#