文档介绍：论文(设计)题目: 我国银发旅游市场现状及
旅游管理
专业(方向): 旅游管理
我国银发旅游市场现状及营销策略
摘要
随着我国经济实力的增强,越来越多的老年人选择出门旅游,且伴随着人数的不断增多,他们已经成为了我国旅游业潜在的巨大市场。然而目前的国内旅游业并不关注老年人市场,老年人消费品也十分的匮乏。针对以上问题,大力开拓老年人市场,增大宣传力度,提高服务质量,满足老年人市场需求,改善营销措施已近成为了开发我国银发旅游市场必不可少的条件。
【关键词】银发旅游市场需求营销
Abstract
Along with our country economic strength,more and more people choose to travel,and with the increase of the number,and they have e our country tourism potential huge ,the current domestic tourism is not concerned about the elderly aged consumable market,is also very short. In view of the above problems. Vigorously develop the old market ,increase propagandist strength ,Improve service quality ,meet the needs of the older market demand ,improve the marketing measures has e the development of China's tourism market seniors essential condition.
[ Key words ] senior tourism market demand marketing
目录
一、我国银发旅游的特点....................................................(1)
(一)我国人口老龄化的特点.............................................(1)
(二)老年人的消费特点.................................................(3) 二、我国银发旅游的可行性分析..............................................(4)
(一)老年人大多有一定的经济基础.......................................(4)
(二)老年人有充裕的时间...............................................(4)
(三)老年人有强烈的旅游欲望...........................................(5) 三、我国银发旅游现状和存在问题............................................(5)
(一)旅游市场供需不平衡...............................................(6)
(二)旅游产品缺乏针对性...............................................(6)
(三)旅游服务项目的专业性不强.........................................(7) 四、我国银发旅游市场营销策略..............................................(7)
(一)产品满足需求,迎合消费心理.......................................(8)
..............................................(9)
,提高优质服务........................................(9)
(二)优化价格策略,创建物美价廉产品...................................(10)
(三)沟通方式多样,进行灵活促销.......................................(10)
(四)扩展营销渠道,提高消费便利.............................