文档介绍：湖南安全技术职业学院
Hunan Vocational Institute of Safety Technology

设计题目: “大美祁阳”画册设计
学生姓名: 陈如意
专业班级: 计应 1301 班
指导老师: 徐畅
评阅人:
2015 年 11 月
摘要
在激烈市场竞争中,无论是国际还是国内的企业,都把提高设计水平作为提
升竞争力的一种手段,从报纸到杂志、从电视到网络、从品牌到包装、从广告到
形象设计,平面设计的功能和作用不断放大,其影响力涉及到社会生活的各个方
面和各个行业。平面设计是一种传统的广告媒体形式,是现代广告传播的重要手
段。平面广告设计对于平面广告传播及其效果具有重要影响特点在于围绕视觉形
式动力进行设计,强调平面广告设计吸引受众注意,是遵循受众接受心理规律及
视觉原理,充分传达广告信息,实现广告效果最大化。
我的毕业设计所选择的方向是旅游文化画册设计。在完成作品的过程中主要
运用了 Photoshop 软件,。本毕业设计内容围绕“地域旅游特色”这一主题展开,
命名为“大美祁阳”。在设计中一共分为了三个模块,包括风景、美食和人文。

关键词:平面设计;祁阳;Photoshop
II
ABSTRACT
In the fierce petition, whether it is international or domestic
enterprises, to improve design level as a means to enhance petitiveness, from
newspapers to magazines, from the television to work, from the brand to
packaging, from advertising to the image design, continued to enlarge the function of
graphic design, its influence relates to all aspects of social life and various industries.
Graphic design is a traditional form of advertising media, is an important means of
modern munication. Graphic design for print munication and
its effects has important influence characteristics is around the visual form of dynamic
design, emphasizes the graphic design of advertisement to attract audience attention is
follow the audience accept psychological rules and principles of visual and fully
convey the advertising information, advertising effectiveness maximization.
My graduation design is the direction of tourism and cultural design. In the
process pleting the work, the main use of the Photoshop software,. This
graduation project focuses on the theme of "regional tourism features", named "the
great beauty of Qiyang"". In the design of a total of three modules, including the
scenery, food and humanities.

Keywords: graphic design; qiyang; Photoshop
III
目录
摘要...................................................................................................................... II