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Brotherly Love
Adidas and Puma have been two of the biggest names in sports shoe manufacturing for over half a century.
Since 1928 they have supplied shoes for Olympic athletes, World Cup-winning football heroes, Muhammad Ali, hip hop stars and rock musicians famous all over the world. But the story of these panies begins in one house in the town of Herzogenaurach, Germany .
Adolph and Rudolph Dassler were the sons of a shoemaker. They loved sport plained that they could never fortable shoes to play in. Rudolph always said, ‘You cannot play sports wearing shoes that you'd walk around town with ' So they started making their 1920 Adolph made the first pair of athletics shoes with spikes(钉), poroducod on the Dasslers' kitchen table.
On lst July 1924 they formed a pany, Dassler Brothers Ltd and they worked together for many years. pany became essful and it provided the shoes for Germany's athletes at the 1928 and 1932 0lympic Games.
But in 1948 the brothers argued. No one knows exactly what happened, but family members have suggested that the argument was about money or women .The result was that Adolph left pany His nickname was Adi, and using this and the first three letters of the family name, Dassler, he founded Adidas.
Rudolph relocated across th