文档介绍：Content Have’s and Have Not’s
Interactive Creative Team
to
Producer
This checklist is used to help Creatives determine (upon inspection of content given) what content is useful, what content is still needed, and where the content goes. Get a copy of the site map to help you.
MAXWELL HOUSE COFFEE WEBSITE
From the given content, determine which pieces of content given fit to certain sections of the site (. company brochure has information about the history of pany, this information can go under the history section of the site; pany brochure has information on products, this can go under the products section; this is very elementary but should be well though-out, revised and edited by a staff copywriter in the Interactive Team.)
If there are sections that are to introduce or to detail products or services, an introduction must be either provided or written internally. Make a list of all the introductions you will need.
Instructional text must be either provided or written. This text is used when telling the user how to do something, how to fill in a form, how to play a game, how to enter the contest etc. Make a list of all the instructional texts you will need.
User e in the following format (list all the user message texts you will need):
Email message templates must be provided or written internally (. messages that get sent to users who are on a mailing list, th