文档介绍：Public Relations in an Interactive World
August 25, 2002
PR in an interactive world
The
PR on the Web
PR for the Web
Unresolved issues
Discussion
Growth of
ISP Subscriber Growth: 1997-2001 Asia Pacific
-
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
20,000,000
Number of Subscribers
JAPAN
AUSTRALIA
TAIWAN
MALAYSIA
NEW ZEALAND
CHINA
SINGAPORE
HONG KONG
THAILAND
PHILIPPINES
INDONESIA
INDIA
VIETNAM
Country
2001
1997
Age
%
Age
About 50% are aged between 25-39
Source: : SRH 1997
Education
%
More than 50% has attended a university or college
Source: : SRH 1997
Personal e
Over 60% of users with personal e over HK$10,000
%
Source: : SRH 1997
Education is driver
Reasons for buying a home PC
USA
PRC
TW
HK
ROI
SG
Business/WAH
Child education
PC skills
Important to have
Entertainment
Communications
2
2
2
2
2
2
3
3
3
3
3
3
6
6
6
4
4
4
4
4
4
4
7
7
7
5
5
5
5
5
1
1
1
1
1
1
Characteristics of interactive media
Global and local
Instant and great latency
Mass and personal
Amplification
Facsimile
Redefines the concept of truth in the written word
Interactive Marketing
merce
Entertainment
Online Events
News
Search Engine
Surveys
Community
Branded
Research & Information
E-mail/Spam
Push Technology
Portal
Banners