文档介绍：2x2 Matrix
High
Low
Low
High
Label
Label
Product 2
Product 9
Product 8
Product 7
Product 6
Product 10
Product 5
Product 1
Product 3
Product 4
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Shaded areas 1
Area 1
Area 2
Area 3
Area 4
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1
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Shaded areas 2
Y-Criteria
Area 1
Area 2
Area 3
Area 4
X-Criteria
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2
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Cost map (total cost structure pany)
Finance & Strategy $Xm
HR $Xm
Administration $Xm
R&D $Xm
Procurement
$Xm
Manufacturing
$Xm
Sales
$Xm
Customer Service $Xm
Total costs: $XYm
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Target parison
Target segment
$Xm (x%)
Market A
Total size: $Xm
Target segment
$Xm (x%)
Market B
Total size: $Xm
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4
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Exponential curve
Y-Axis
X-Axis
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S curve
Y-Axis
X-Axis
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Asymptotic curve
Y-Axis
X-Axis
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7
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Hyperbolic curve
Y-Axis
X-Axis
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8
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Pareto (“80/20”) distribution
Y-Axis
X-Axis
80%
100%
20%
100%
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9
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