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中国网络购物市场发展报告
Semiannual Report of Online Shopping Research Report
2009 年上半年
中国网络购物市场发展报告 2009 年上半年
Semiannual Report of Online Shopping Research Report

目录

I. 概念定义...............................................................................................................................3 
. 电子商务定义及分类.................................................................................................3 
. 网络购物定义及分类.................................................................................................4 
. 网络购物市场规模定义.............................................................................................5 
. 网络购物市场规模统计范畴......................................................................................5 
II. 研究方法..............................................................................................................................6 
Ⅲ. 报告摘要............................................................................................................................7 
Ⅳ. 报告正文............................................................................................................................8 
1. 09 上半年网络购物市场发展数据呈现.................................................................................8 
. 网络购物市场交易规模.............................................................................................8 
. 网络购物占社会消费品零售总额比重.......................................................................9 
. 网络购物交易规模构成.......................................................................................... 10 
2. 09 上半年购物网站用户访问情况...................................................................................... 12 
. 月度覆盖人数......................................................................................................... 12 
. 月度访问次数......................................................................................................... 13 
. 月度浏览页面.............................