文档介绍：Intensive Reading for Business English
Lecturer: Stanley Liu
( Book Ⅳ)
Contents:
Unit 1 Unit 2
Unit 3 Unit 4
Unit 5 Unit 6
Unit 7 Unit 8
Unit 9 Unit 10
Unit 1 Advertisement
1. Cognitive Information:
Advertisement; Ways of advertising
2. Language Focus:
Key words
Phrases
Word Study
Useful structures
Grammar
3. Communication Skills
Expressions: Persuasion
Reading: Language of Advertising
Basic Writing: Sentence Writing
Tell the brands of the following ads
Fly higher. Future will be better.
Love is in the family.
To be true forever.
Appreciate more Ads:
Good to the last Obey your The new digital We lead, others Impossible made Take time to The relentless pursuit of Poetry in motion, dancing close to me.(Toyoto) Buick--your key to a better life and a better world. 别克汽车Outstanding cross--country performance ,perfect feel for the road. 北京吉普
Just do it. 耐克运动鞋Intelligence everywhere. 摩托罗拉手机We integrate, municate. 三菱电工
No business too small, no problem too big. IBM公司
Time always follows me. 罗西尼表
I'm lovin' it! 麦当劳
Some funny ads:
裁缝广告 We do not tear your clothing with machinery. We do it carefully by hand.
家政广告 Tired of cleaning yourself? Let me do it.
宠物广告 Dog for sale: eats anything and is fond of children.
二手车广告 Used Cars: Why go elsewhere to be cheated? Come here first!
招聘广告 3-year-old teacher need for pre-school. Experience preferred.
公益广告 Illiterate? Write today for free help.
The linguistic features of English ads
Ⅰ, Features in words:
Slang------Pity the pickpocket
Proper nouns------This is one place Mick Doohan will never race
Homonym ------Don’t catch a cold, catch a plane to Fiji.    Don’t get the flu this winter, be the ones who flew to Fiji.
d) Repetition of the key words------ 
Double delicious.    Double your pleasure.(双份美味,双份开心) 
Extra taste, not extra calories.    (暗指不会使人发胖)
I’ve had rich Scotch and I’ve had poor Scotch.  Believe