文档介绍：毕业设计(策划案)
题目 DIY蛋糕店创业策划案
学院文化传播学院
专业影视广告(文案与策划)
学生姓名谢东明
指导老师马敏
摘要
【中文摘要】
伴随着各省市高校的扩张,各大学城基础设施的日益完善大学生市场的日益完善,现如今大学生消费在当今全民消费中的比重也在逐步提升。大学生消费逐步理性化,个性化,人文化已是一个不争的事实。在面对具有宽广消费潜力的大学生市场和个性十足的大学生消费者,要想进入这个市场,与大学生消费者的性格磨合是必不可少的,满足大学生消费者的生理需求和心理需求,创办个性十足的店才能生存发展下去。而DIY蛋糕店就是这样一个充分迎合大学生心理需求,并作为引领大学生消费市场进入一个新的阶段。在这里我们经营的已经不仅仅是产品,更是一种体验,一种文化。所以DIY蛋糕店挺进北大学城既是对市场的一个机遇,也是对消费者的一个惊喜。
【关键词】 DIY 蛋糕店大学生大学城创业策划营销推广创业评估
Summary
With the expansion of the provinces, the university city college infrastructure to improve college students' market growing increasingly perfect, nowadays consumption in today's universal expends the proportion also gradually to ascend. College students' consumption gradually rationalizations’, individuation, humanize already is an indisputable fact. In the face of college students with broad consumer potential market and individual character is dye-in-the-wood college students to enter the consumer market, and college students consumer character break-in is indispensable, satisfy consumer physiological needs and college students' psychological needs, the founder of individual character is dye-in-the-wood shop to survive development down. And DIY cake shop is such a fully cater to college students' psychological needs, and as a leading consumption market into a new stage. Here we management is not only a product, is also a kind of experience, a culture. So DIY cake shop to market their university of north is an opportunity for consumers, but also a surprise.
Keywords:Do It Yourself Bakery College students university town Entrepreneurial planning Marketing Venture evaluation .
目录
1 市场分析 4
4
4
5
5
6
消费者分析 6
6
7
2 产品分析 11
: 12
: 12
3 营销推广 12
12
13
13
4 促销活动策划与宣传 14
5 风险评估与防范 17
17
17
17
市场分析
蛋糕现在已成为人们生日,节日,庆祝时的锦上添花的装饰,已不仅仅是过生日时才有的特权了,所以在平时吃蛋糕已不是一件稀