文档介绍：Revision:
Expressions
Directions: Turn the following English terms into Chinese without looking at your textbook.
skimming price
market price
basis price
competitive price
loaded price
cost price
invoice price
Directions: Turn the following Chinese terms into English without looking at your notebook.
净利润
总利润
税前(后)利润
边际利润
利润率
平均利润率
暴利
II. True or False Statements
Directions: Read the following statements carefully and make your judgment. Write “T” if it’s true and write “F” if it’s false.
_____ 出口商品的成本主要包含生产成本、推销和运输及关税等。
_____ 在成本结构中,工厂间转运费是属于推销和运输成本的范畴
_____ 获取最高利益的定价策略往往使用在竞争激烈的产品上。
_____ 出口价格应高于实际生产、销售等成本并包含足够的利润。
_____成本价格中包含了生产成本、推销和运输及关税等,但不包括利润和其它额外费用。
III. Paraphrasing
Ex. 1
panies are cutting prices to try to get a larger market share
In fact
Price limit
difference in prices between different brands
IV. Translation
Ex. 2
V. Writing
描述涨价和降价的表达
描述价格高低的表达
verb: go up/mark up/increase/rise/advance/raise/improve/e down/mark down/drop/fall/decline/cut down/reduce/bring down
adj.: reasonable/practicable/popular/on the low side/in line with the market level/workable/attractive/low/high/on the high side/out of line with the market level
Unit 2. Inquiry
I. Basic knowledge of inquiry:
询盘(询价):一般是买方向卖方就所要购买的商品提出询问。它的内容大多属于价格方面的查询,但也可以索取目录、样品,询问货品的有无及种类、数量、交货期、付款条件等。询盘时,买方应清楚地表达自己想获得的资讯与交易条件,以便卖方能完整而迅速地报盘;卖方也应该热忱相待,掌握商机。询盘对买卖双方均无法律上的约束力,它往往是交易