1 / 15
文档名称:

商务沟通2.ppt

格式:ppt   大小:255KB   页数:15页
下载后只包含 1 个 PPT 格式的文档,没有任何的图纸或源代码,查看文件列表

如果您已付费下载过本站文档,您可以点这里二次下载

分享

预览

商务沟通2.ppt

上传人:xunlai783 2018/6/18 文件大小:255 KB

下载得到文件列表

商务沟通2.ppt

文档介绍

文档介绍:Structuring Analytical Reports
Focusing on Conclusions
Focusing on mendations
Focusing on Logical Arguments
Chapter 11
Disadvantages
Reader Resistance
Superficial
When to use
Readers are receptive and concerned with conclusions
Credibility is high
Focusing on Conclusions
Focusing on mendations
Unfold mendations in steps
1. Establish the need for action in the opening, by briefly describing problem or opportunity.
2. Introduce the benefit that can be achieved, without providing any details.
3. List the steps required to achieve the benefit, using action verbs for emphasis.
4. Explain each step more fully, giving details on procedures, costs, and benefits
5. Summarize the mendations
Focusing on Logical Arguments
Three basic structural approaches to argue your case
1.
The 2 + 2 = 4 approach.
The scientific method.
The yardstick approach
The 2 + 2 Approach
Main points are main reasons
Supporting each reasons with evidence
The scientific method
the opening ,stating problem and describing the hypothetical solutions
2. In the body ,discussing alternative offering evidence to confirm it or rule it out
the body , summarizing your findings, stating your mendations
The yardstick approach
Stating problem , describing hypothetical solutions setting up criteria
Evaluating each alternative in relation to criteria
Chapter 12
Components of a Formal Report
Prefatory parts
Text parts
Supplementary parts
Prefatory Parts
Cover
Title fly
Title page
Letter of authorization
Letter of transmittal
Table of contents
List of illustrations
Synopsis or executive summary
Text parts
Opening
Body
Close
Supplementary parts
Appendixes
Bibliography
Index
Chapter 13
Your Delivery
to Speak