文档介绍：家乐福在中国················································3
全球零售业再次崛起··········································4
福特汽车公司宏观环境分析····································6
福特汽车公司竞争环境(行业竞争主要力量)分析················8
我国老年人消费行为分析······································10
假日经济:一块冷热不均的馅饼································13
关注购后行为················································14
可口可乐的“二战”传奇······································15
摩登百货公司登陆光中中泰国际广场SWOT分析···················16
沃尔玛成功的“五大战略”····································18
屈臣氏的千店梦·············································
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损耗的定义与计算···········································23
零售轮转理论(The Wheel of Retailing Theory)··············25
百佳与万佳的“价格战”······································26
品牌网上做·················································27
北京平价药房“零利润”概念亮相①·····················31
主要国际零售商·············································32
沃尔玛如何成为世界零售业第一·······························34
“偷一罚十”的思考·········································40
店内POP广告················································42
麦当劳之强势公关一瞥·······································42
麦德龙超市的经营促销策略···································
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咬苹果大赛·················································44
客户满意度、客户忠诚度、客户保留度和客户贡献度的界定·······46
地理信息系统在选址中的运用·································47
英国玛莎百货集团(Marks & Spencer)·························48
家乐福的选址要求···········································50
百年全聚德的品牌管理·······································51
广州仟村百货的服务设计·····································57
啤酒加尿布法则·············································58
席殊书屋的服务设计①·······································60
损耗的定义与计算···········································
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服装行业巧妙解决库存的好方法·······························65
沃尔玛的中国市场营销案例···································67
辩论的胜者,推销的败者·····································71
电话营销之13个技巧解决客户拒绝····························71
“6招”让你轻松搞定客户···································73
日本7—11便利店的加盟管理··································78
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